In her current role at GSI, the leading provider of e-commerce and multichannel solutions to top retailers and brands, Fiona advises clients on how to best utilize their digital platforms to stay ahead of the pack. She will use insights gleaned in this role to deliver a presentation highlighting novel campaigns that incorporated mobile and multichannel marketing, as well as social media.

“In a time when many CMOs don’t make it through their second year on the job, it is imperative that marketers and e-commerce leaders embrace the digital revolution or be left behind in the race to grab consumers’ loyalty and dollars,” Dias said. “By sharing examples of the some of the most recent innovative marketing campaigns in the digital space, I hope that attendees will leave my session inspired to get out there and start innovating for their own brands.”

The Retail Innovation & Marketing Conference, Mar. 2 to 4 in San Francisco, will bring together traditional and digital retail marketing and e-commerce experts to discuss the hottest trends in retail. Topics at this year’s event will include social media, mobile retail, reaching the new customer, and cross-channel marketing. For more information, visit www.nrf.com/innovate10.

About GSI Commerce
GSI Commerce^® is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. We offer a full suite of interactive marketing services through two divisions, TrueAction™ and e-Dialog. Additionally, we provide brands and retailers a platform for online private sales through RueLaLa.com, and an online, off-price marketplace, SmartBargains.com.

Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

###

Contact:
GSI Commerce, Inc.
Kelly Henry
Director, Corporate Marketing
610.491.7474
Fax: 610.265.2866

The launch marks TrueAction’s first foray into international online commerce, an effort intended to complement its U.S. client portfolio. TrueAction leveraged Peak Performance’s history and reputation as the leading Swedish sportswear outfitter to imbue the newly redesigned site with the “expert friend” persona, giving customers a more fluid, friendly, and effortless online shopping experience. Other features of the new site include:

• Instant color switching of product at zoom-level view
• Embedded video content to leverage sponsorships
• Family page color swatching
• Horizontal family page layout
• Flexible layout to accommodate translation for localized global sites

“The redesign of Peak Performance’s shopping experience has been an excellent complement to one of our most successful brands,” said Jesper Arvidsson, e-commerce manager at IC Companys in Denmark. “General reaction has been very positive and we are excited to see that turn into more success for the channel.”

The Peak Performance shop redesign is in part based on the concept of reflex marketing, a term coined by TrueAction to describe the understanding of what turns users’ attentions into actions – actions that grow brands, drive revenue, and deepen relationships. Through the proper balance of TrueAction’s strategy, visual design, measurement, media, technology, and usability services, the company has positioned itself as a comprehensive solution to a constantly evolving digital marketplace.

“Offline fashion brands and online commerce are now past their adolescence,” said Dorian Sweet, vice president and executive creative director of TrueAction. “Our goal was to extend Peak Performance’s brand equity through appropriate use of copy, functionality, and design to elevate their product promise and drive sales.”

About TrueAction
TrueAction™ (http://www.TrueAction.com) is a full-service digital agency focused on creating experiences that drive consumer actions. More than 50 of the world’s leading brands and retailers rely on TrueAction to deliver effective digital solutions through a deep understanding of strategy, usability, design, media, and photography. TrueAction, with offices in New York; San Jose, Calif.; and King of Prussia, Pa., is a GSI Commerce company.

About GSI Commerce
GSI Commerce^® is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. We offer a full suite of interactive marketing services through two divisions, TrueAction™ and e-Dialog. Additionally, we provide brands and retailers a platform for online private sales through RueLaLa.com, and an online, off-price marketplace, SmartBargains.com.

Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

###

Contact:
GSI Commerce, Inc.
Kelly Henry
Director, Corporate Marketing
610.491.7474

KING OF PRUSSIA, Pa., and NEW YORK, Feb. 25, 2010 – GSI Commerce Inc. (Nasdaq: GSIC), the leading provider of e-commerce and interactive marketing solutions, and the National Football League (NFL) today announced they have signed a new multiyear extension to their e-commerce agreement. Under the agreement, which runs to 2014, GSI will continue to provide the NFL’s online store, www.NFLShop.com, with e-commerce technology, merchandising, fulfillment, customer care solutions and catalog services.

“GSI’s expertise and innovation have been instrumental in helping NFLShop become the online shopping destination for our fans,” said Eric Grubman, executive vice president of NFL Ventures and Business Operations. “We are pleased to extend our partnership and look forward to continued growth of NFLShop.”

“Working with a premier brand such as the NFL has been rewarding and exciting for GSI,” said Bob Liewald, executive vice president of merchandising operations for GSI. “Since 2006, the NFL has been a proactive partner that has been very receptive to innovative ideas aimed at attracting fans and enhancing their online brand experience. We’re proud to have the NFL as a client and to be able to help them increase the scale and success of the NFLShop.”

Since the beginning of their partnership in 2006, GSI and NFL have broken a number of NFL online sales records and collaborated on numerous multichannel accomplishments, including:

• Online sales records
Set the single-day sales record for the most NFL jerseys sold online, with more than 9,000 customized jerseys sold as part of a multichannel effort with QVC (Sept. 2007)

Set multiple records for the most player-specific NFL jerseys sold online in a single day




• Multichannel growth
Achieved a successful alliance created between GSI, the NFL and QVC, one of the largest multimedia retailers in the world, to make QVC the official television retailer for NFL-licensed products. The agreement also established GSI as the exclusive provider of NFL-licensed products to QVC.




• Growth in product customization
GSI enhanced its “design-your-own” product customization capabilities to support the wishes of the NFL and its fans, resulting in meaningful increases in personalized apparel items and jerseys.




• Enhanced merchandising
Significantly increased the online assortment of licensed NFL products, enabling the store to offer a wide variety of products from all 32 NFL teams including authentic, replica and customized team and player jerseys, home furnishings, office accessories, collectibles, tailgating products, DVDs and other fan gear




• Increased catalog business
Drove additional licensed product sales through the more than nine million catalogs that GSI mails to NFL fans annually

About GSI Commerce
GSI Commerce^® is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. We offer a full suite of interactive marketing services through two divisions, TrueAction™ and e-Dialog. Additionally, we provide brands and retailers a platform for online private sales through RueLaLa.com, and an online, off-price marketplace, SmartBargains.com.

Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

###

Contact:
GSI Commerce, Inc.
Kelly Henry
Director, Corporate Marketing
610.491.7474
Fax: 610.265.2866

BofA Merrill Lynch is acting as the sole bookrunner for the offering.

The issuer has filed a registration statement (including a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you should read the prospectus in that registration statement and other documents the issuer has filed with the SEC for more complete information about the issuer and this offering. You may get these documents for free by visiting EDGAR on the SEC Web site at www.sec.gov. Alternatively, the issuer, any underwriter or any dealer participating in the offering will arrange to send you the prospectus if you request it by calling BofA Merrill Lynch at toll-free 1-866-500-5408, or e-mailing BofA Merrill Lynch at .

About GSI Commerce

GSI Commerce^® is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. We offer a full suite of interactive marketing services through two divisions, TrueAction™ and e-Dialog. Additionally, we provide brands and retailers a platform for online private sales through RueLaLa.com, and an online, off-price marketplace, SmartBargains.com.

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. The words “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “plan,” “will,” “would,” “should,” “guidance,” “potential,” “opportunity,” “continue,” “project,” “forecast,” “confident,” “prospects,” “schedule” and similar expressions typically are used to identify forward-looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the business of GSI Commerce. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. Factors which may affect GSI Commerce’s business, financial condition and operating results include the effects of changes in the economy, consumer spending, the financial markets and the industries in which GSI Commerce and its clients operate, changes affecting the Internet and e-commerce, the ability of GSI Commerce to develop and maintain relationships with strategic partners and suppliers and the timing of its establishment, extension or termination of its relationships with clients, the ability of GSI Commerce to timely and successfully develop, maintain and protect its technology, confidential and proprietary information, and product and service offerings and execute operationally, the ability of GSI Commerce to attract and retain qualified personnel, and the ability of GSI Commerce to successfully integrate its acquisitions of other businesses and the performance of acquired businesses. More information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

###

Contact:

Greg Ryan

Dir. Corporate Communication

GSI Commerce, Inc.

e-mail:

phone: 610-491-7294

Michael R. Conn, GSI’s chief financial officer, is scheduled to present at the Goldman conference at 2:40 p.m. PST on Feb 24. A live audio webcast of GSI’s presentation at the Goldman Sachs conference will be available to the public at http://cc.talkpoint.com/gold006/022310a_mg/?entity=47_HC30GSY.  Conn is scheduled to present at the Raymond James conference at 8:05 a.m. EST on March 9.  A live audio webcast of GSI’s presentation at the Raymond James conference will be available to the public at http://www.wsw.com/webcast/rj54/gsic.

About GSI Commerce

GSI Commerce^® is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. We offer a full suite of interactive marketing services through two divisions, TrueAction™ and e-Dialog. Additionally, we provide brands and retailers a platform for online private sales through RueLaLa.com, and an online, off-price marketplace, SmartBargains.com.

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements to be made during the presentation, including those in the tape recording, live audio and live Webcast of the presentation, other than statements of historical fact, are or will be forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

###

Contact:

Greg Ryan

Dir. Corporate Communication

GSI Commerce, Inc.

e-mail:

phone: 610-491-7294

Fiscal 2009 Fourth Quarter Compared to Fiscal 2008 Fourth Quarter

• Net revenues were $430.2 million compared to $391.4 million.
• Income from operations was $47.0 million compared to $42.5 million.
• Non-GAAP income from operations was $75.7 million compared to $68.7 million.
• Net income was $23.6 million or $0.38 per diluted share compared to net income of $23.1 million or $0.45 per diluted share.

Fiscal Year 2009 Compared to Fiscal Year 2008

• Net revenues were $1.0 billion compared to $966.9 million.
• Income from operations was $10.3 million compared to a loss from operations of $10.3 million.
• Non-GAAP income from operations was $106.4 million compared to $81.9 million.
• Net loss was $11.0 million or $0.21 per share compared to a net loss $23.0 million or $0.49 per share.
• Cash flow from operating activities was $140.2 million compared to $96.0 million.
• Free cash flow was $97.2 million compared to $38.8 million.

The definitions of non-GAAP net revenues, non-GAAP income from operations, free cash flow, and a discussion of the importance of these non-GAAP financial metrics to GSI’s business, can be found under “Non-GAAP Financial Measures” provided later in this news release.

“Our strong fourth quarter capped a remarkable year’s performance for the company as we grew our 2009 non-GAAP income from operations 30 percent to $106.4 million and we achieved free cash flow of $97.2 million, meaningfully exceeding the average analyst expectation of $54.6 million,” said Michael G. Rubin, chairman, president and CEO of GSI. “Our results reflect the secular growth of e-commerce and interactive marketing, the continued success of our proven business model and our excellent execution. I am confident in the overall strength of our business, the industry and the opportunities for continued growth in 2010 and beyond, supported by solid quarter to date trends.”

Fiscal 2010 First Quarter and Year Guidance
The following forward-looking statements reflect GSI’s expectations as of Feb. 10, 2010. Given the potential changes in general economic conditions and consumer spending, the growth rate of e-commerce and various other risk factors discussed in our forward-looking statements disclosure and in our public reports, actual results may differ materially.

The company provides the following guidance for fiscal 2010 first quarter:

• Net revenues are expected to be $260.0 million.
• Loss from operations is expected to be $19.5 million.
• Non-GAAP income from operations is expected to be $10.0 million. (a)

  (a) The following is a reconciliation of GAAP loss from operations to non-GAAP income from operations. Add to projected GAAP loss from operations of approximately $19.5 million the following:depreciation of $14.4 million, acquisition-related amortization of $4.1 million, changes in fair value of deferred acquisition payments of $2.1 million, stock-based compensation of $6.9 million and acquisition-related expenses of $2.0 million including transaction, due diligence and integration expenses, non-cash inventory valuation adjustments, and the cash portion of any acquisition earn-out payments recorded as compensation.

The company provides the following guidance for fiscal year 2010:

• Income from operations is expected to be $21.4 million.
• Non-GAAP income from operations is expected to be $135.0 million. This compares to the previous comfort level expressed by the company of $130.0 million and includes start up expenses for a new business in the company’s consumer engagement segment. (b)
• Capital expenditures are expected to be approximately $60.0 million.

  (b) The following is a reconciliation of GAAP income from operations to non-GAAP income from operations. Add to projected GAAP income from operations of approximately $21.4 million the following: depreciation of $62.3 million, acquisition-related amortization of $16.3 million, changes in fair value of deferred acquisition payments of $8.3 million, stock-based compensation of $23.7 million and acquisition-related expenses of $3.0 million including transaction, due diligence and integration expenses, non-cash inventory valuation adjustments, and the cash portion of any acquisition earn-out payments recorded as compensation expense.

Conference Call Today
GSI has scheduled a conference call for 4:45 p.m. EST today to discuss the company’s 2009 fiscal year and fourth quarter operating results and its expectations for future performance.

Live Conference Access:

• Phone – Dial 1-888-679-8034, passcode 59181936 by 4:30 p.m. EST today. For quicker access to the audio conference call, investors can pre-register for the conference call by going to: https://www.theconferencingservice.com/prereg/key.process?key=PX74RELQB.

• Web – Go to http://www.gsicommerce.com, and click on the webcast tab provided on the home page, or go directly to http://phx.corporate-ir.net/playerlink.zhtml?c=66459&s=wm&e=2589969, or go to http://www.streetevents.com, where the conference call will be broadcast live. Please allow at least 15 minutes to register, download and install any necessary audio software.

Conference Replays:

• Web – Go to http://www.gsicommerce.com, and click on the Webcast tab provided on the home page, or go directly to http://phx.corporate-ir.net/playerlink.zhtml?c=66459&s=wm&e=2589969. Access will remain available through March 12.

Non-GAAP Financial Measures
GSI’s consolidated financial statements are prepared and presented in accordance with GAAP. To supplement our consolidated financial statements, in this release and on the conference call, we use the non-GAAP financial measures of non-GAAP net revenues, non-GAAP income from operations and free cash flow. We also discuss certain ratios that use those measures. The non-GAAP measures and ratios presented are not intended to be considered in isolation of, as a substitute for, or superior to our GAAP financial information. We have included reconciliations later in this release of the non-GAAP measures to the nearest GAAP measure.

We use these non-GAAP financial measures for financial and operational decision making and as a means to evaluate our performance. In our opinion, these non-GAAP measures provide meaningful supplemental information regarding our performance. We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when planning, forecasting and analyzing future periods. These non-GAAP financial measures also facilitate management’s internal comparisons to our historical performance and liquidity. We believe these non-GAAP financial measures are useful to investors both because (1) they allow for greater transparency with respect to key metrics used by management in its financial and operational decision making and (2) they are used by institutional investors and the analyst community to help them analyze the health of our business. These measures may be different from non-GAAP measures used by other companies.

Non-GAAP net revenues. We define non-GAAP net revenues as net revenues minus cost of revenues from product sales and marketing expenses. Marketing expenses principally include client revenue share expenses, net advertising and promotional expenses, subsidized shipping and handling expenses, and catalog expenses. We consider non-GAAP net revenues to be a useful metric for management and investors because (1) it provides a metric for our investors to understand and analyze our company and (2) it provides investors with one of the primary metrics used by the company for evaluation and decision making purposes. We and many of our investors view us as a technology and business services company. Since most technology and business service companies generate their revenues from service fees and do not have product sales, we believe that by subtracting cost of revenues from product sales and marketing expenses from our net revenues from product sales, the company and investors will be better able to assess our revenues on a basis that more closely approximates the net revenues of other technology and business services companies. Further, management uses this metric for evaluating the performance of our business, making operating decisions and for budgeting purposes.

Non-GAAP income from operations. We define non-GAAP income from operations as income from operations excluding stock-based compensation, depreciation and amortization expenses, and the following expenses relating to acquisitions: transaction expenses, due diligence expenses, integration expenses, non-cash inventory valuation adjustments, and the cash portion of any deferred acquisition payments recorded as compensation expense. Beginning with this release, we are also excluding changes in fair value of deferred acquisition payments. We consider non-GAAP income from operations to be a useful metric for management and investors because it excludes certain non-cash and non-operating items. Because of varying available valuation methodologies, subjective assumptions and the variety of award types that companies can use when valuing equity awards under ASC 718 / SFAS 123R, we believe that viewing income from operations excluding stock-based compensation expense allows investors to make meaningful comparisons between our operating performance and those of other businesses. Because we are growing our business and operate in an emerging and changing industry, we believe that our level of capital expenditures and consequently the level of depreciation and amortization expense relative to our revenues could be meaningfully greater today than it will be over time. As a result, we believe it is useful supplemental information to view income from operations excluding depreciation and amortization expense as it provides a potential indicator of the future operating margin potential of the business. We believe the exclusion of the following acquisition-related expenses permits evaluation and a comparison of results for on-going business operations, and it is on this basis that management internally assesses the company’s performance: transaction expenses, due diligence expenses, integration expenses, non-cash inventory valuation adjustments, the cash portion of any acquisition earn-out payments recorded as compensation expense, and changes in fair value of deferred acquisition payments.

Free cash flow. We define free cash flow as net cash provided by operating activities minus cash paid for fixed assets, including internal use software. We consider free cash flow to be a liquidity measure that provides useful information to management and investors about the amount of cash generated by the business that, after the acquisition of property and equipment, including information technology infrastructure, can be used for strategic opportunities, including investing in the business, making strategic acquisitions and strengthening the balance sheet. Analysis of free cash flow also facilitates management’s comparisons of our operating results to the operating results of comparable companies. A limitation of using free cash flow as a means for evaluating our performance is that free cash flow reflects changes in working capital which is impacted by short-term changes in cash flow and the seasonality of our business which may not be indicative of long-term performance. Another limitation of free cash flow is that it excludes fixed assets purchased and placed in service, but not paid for during the applicable period. Our management compensates for this limitation by providing supplemental information about capital expenditures accrued, but not paid for during the applicable periods on the face of the cash flow statement in our Forms 10-K and 10-Q.

About GSI Commerce
GSI Commerce® is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. We offer a full suite of interactive marketing services through two divisions, TrueAction™ and e-Dialog. Additionally, we provide brands and retailers a platform for online private sales through RueLaLa.com, and an online, off-price marketplace, SmartBargains.com.

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. The words “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “plan,” “will,” “would,” “should,” “guidance,” “potential,” “opportunity,” “continue,” “project,” “forecast,” “confident,” “prospects,” “schedule” and similar expressions typically are used to identify forward-looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the business of GSI Commerce. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. Factors which may affect GSI Commerce’s business, financial condition and operating results include the effects of changes in the economy, consumer spending, the financial markets and the industries in which GSI Commerce and its clients operate, changes affecting the Internet and e-commerce, the ability of GSI Commerce to develop and maintain relationships with strategic partners and suppliers and the timing of its establishment, extension or termination of its relationships with clients, the ability of GSI Commerce to timely and successfully develop, maintain and protect its technology, confidential and proprietary information and product and service offerings and execute operationally, the ability of GSI Commerce to attract and retain qualified personnel, and the ability of GSI Commerce to successfully integrate acquisitions of other businesses and the performance of acquired businesses. More information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

Click here for Fiscal 2009 Fourth Quarter and Year End Operating Results

###

Contact:
Greg Ryan
Dir. Corporate Communication

GSI Commerce, Inc.
e-mail:
phone: 610-491-7294

Live Conference Access:

• Phone – Dial 1-888-679-8034, passcode 59181936 by 4:30 p.m. EST on Feb. 10. For quicker access to the audio conference call the day of the event, investors can pre-register for the conference call by going to: https://www.theconferencingservice.com/prereg/key.process?key=PX74RELQB.

• Web – Go to http://www.gsicommerce.com, and click on the webcast tab provided on the home page, or go directly to http://phx.corporate-ir.net/playerlink.zhtml?c=66459&s=wm&e=2589969, or go to http://www.streetevents.com, where the conference call will be broadcast live. Please allow at least 15 minutes to register, download and install any necessary audio software.

Conference Replays:

• Web – Go to http://www.gsicommerce.com, and click on the Webcast tab provided on the home page, or go directly to http://phx.corporate-ir.net/playerlink.zhtml?c=66459&s=wm&e=2589969. Access will remain available through March 12.

About GSI Commerce
GSI Commerce^® is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. We offer a full suite of interactive marketing services through two divisions, TrueAction™ and e-Dialog. Additionally, we provide brands and retailers a platform for online private sales through RueLaLa.com, and an online, off-price marketplace, SmartBargains.com.

Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. The words “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “plan,” “will,” “would,” “should,” “guidance,” “potential,” “opportunity,” “continue,” “project,” “forecast,” “confident,” “prospects,” “schedule” and similar expressions typically are used to identify forward-looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the business of GSI Commerce. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. Factors which may affect GSI Commerce’s business, financial condition and operating results include the effects of changes in the economy, consumer spending, the financial markets and the industries in which GSI Commerce and its clients operate, changes affecting the Internet and e-commerce, the ability of GSI Commerce to develop and maintain relationships with strategic partners and suppliers and the timing of its establishment, extension or termination of its relationships with clients, the ability of GSI Commerce to timely and successfully develop, maintain and protect its technology, confidential and proprietary information, and product and service offerings and execute operationally, the ability of GSI Commerce to attract and retain qualified personnel, and the ability of GSI Commerce to successfully integrate acquisitions of other businesses and the performance of acquired businesses. More information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

###

Contact:
Greg Ryan
Director Corp. Communication
GSI Commerce, Inc.

610.491.7294

BURLINGTON, Mass., and LONDON, Dec. 29, 2009 – e-Dialog, a proven provider of advanced e-mail marketing services and solutions, today announced that Forrester Research, Inc. named the company a Leader in “The Forrester Wave: E-mail Marketing Service Providers, Q4 2009.” According to the December 2009 report,

e-Dialog “offers a comprehensive application functionality including robust analytics, the ability to quickly segment and query large amounts of data, and the ability to automate the testing process. The firm offers a large services organization and boasts a very high services personnel-to-client ratio.”

e-Dialog received perfect scores (5.00/5.00) in all Technology and Marketing Services categories, which are an evaluation of the company’s Strategy, Campaign Management, Analytics, Creative and Other Services. Forrester states in the e-Dialog vendor scorecard, “Its clients report that e-Dialog pushes them to improve their sophistication and message relevancy.”

e-Dialog also received perfect scores in several areas within the Functionality category, including transactional messaging, interface, testing, content library, and flexibility. Additionally, the scorecard comments on e-Dialog’s database marketing capabilities, saying they “extend the ability of the platform, allowing marketers to access essential, actionable data from any source, making it available quickly so that the marketer can take immediate action from any channel.” In the Technology Platform category, e-Dialog received perfect scores in several areas, most notably throughput speed, volume and integration.

“This Forrester Wave identifies that a key reason marketers are demanding more of their e-mail service providers is the need to increase the relevance of their programs. It also points out that marketers are seeking both strategic guidance to aid in advancing program sophistication, and analytics capabilities to measure effectiveness and discover new opportunities,” said John Rizzi, president and CEO of e-Dialog. “These are all key strengths of e-Dialog and our business model has long been based on our ability to deliver on those requirements globally. Our innovative, flexible and comprehensive technology provides the solid foundation on which we are able to deliver unsurpassed services and drive our clients to improve the success of their programs.”

e-Dialog also received perfect scores in several important areas within the Strategy and Market Presence categories, including Strength of its Employee Base and Strength of Management Team, based on their stability and depth of experience. e-Dialog also achieved a perfect score in Vertical Strategy, derived from the company’s understanding, focus and specific products targeted at given industries. e-Dialog’s target verticals include, retail, travel, entertainment and media. The report states, “To handle the fast turn-around demands and content challenges of e-Dialog’s primary verticals it made improvements to the way its content library categorizes, searches and permissions content assets, simplifying marketers’ ability to work with large content libraries in enterprise environments.”

In the Quality of References category, where e-Dialog also scored a perfect 5.00 for having “sophisticated users who are using many features and services that give the vendor exemplary endorsement,” Forrester writes, “Clients rely on e-Dialog for developing complex triggers and lifecycle strategies for improving the relevance of their e-mail programs. They are impressed with e-Dialog’s eCRM database, segmentation abilities, and relevancy scorecard. e-Dialog pushes its clients to succeed.”

“e-Dialog’s tools are easy to use and technologically advanced,” said the senior global Loyalty/CRM Programs manager of the leading health and wellbeing company. “The fact that we can deploy our own campaigns yet rely on e-Dialog’s services teams when we need them gives us great flexibility. Moreover, the E-data Mart enables us to respond quickly to local market needs yet still maintain our global approach to e-mail. As a multinational brand, e-Dialog’s integrated solution is invaluable to us.”

“e-Dialog are experts in their field and have a very thorough understanding of e-mail marketing strategy and execution,” said Sarah Bergeron, director of CRM for Avis Budget Group, and an e-Dialog client for five years. “This knowledge, combined with their expertise in vertical industries like travel, has helped us develop and deliver highly relevant and timely e-mail communications to our customers with great success.”

e-Dialog is one of the only e-mail service providers (ESPs) consistently ranked over the last five years as a leader by independent industry analysts.

“The Forrester Wave: E-mail Marketing Service Providers, Q4 2009” is a rigorous and comprehensive evaluation of 15 e-mail marketing service providers based on Current Offering, Strategy, and Market Presence. The evaluation process includes an assessment of each vendor’s offering across 69 criteria, as well as vendor surveys, product demonstrations, customer reference calls and a customer reference survey.

To download the full Forrester Wave report, please visit: http://www.e-dialog.com/resource_analyst.html.

About e-Dialog

Established in 1997, e-Dialog is a proven provider of intelligent e-mail marketing solutions. Through a unique combination of strategic services and relevance enabling technologies, e-Dialog empowers marketers to take meaningful action on their data in order to deliver contextually targeted communications to customers. Some of the world’s most recognized brands, including AirTran Airways, Avis Budget Group, Boots, British Airways, CBS, CVS/pharmacy, Nintendo, the NFL, PETCO, Reuters, the Royal Bank of Scotland group of companies, and The TJX Companies, have partnered with e-Dialog to enhance their permission-based e-mail marketing efforts and maximize long-term customer value.

e-Dialog is one of the only e-mail service providers consistently recognized by the top analyst firms for both outstanding service and first-class technology. In September 2006, e-Dialog was the first e-mail service provider to achieve certification for ISO 27001:2005, the global information security standard. e-Dialog, with offices in Boston, London, New York, and Seattle, is a wholly owned subsidiary of GSI Commerce Inc. (Nasdaq: GSIC). For more information, visit http://www.e-dialog.com.

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e-Dialog Media Contacts:

Jean Borgman

(508) 451-5944

KING OF PRUSSIA, Pa., Dec. 15, 2009 – GSI Commerce Inc. (Nasdaq: GSIC), the leading provider of e-commerce and interactive marketing solutions, today announced that it has signed a multiyear agreement to provide Tumi, the leading international brand of travel, business and lifestyle accessories, with comprehensive operational and strategic services, including e-commerce technology, customer care and marketing services. Tumi’s redesigned Web stores are scheduled to launch on GSI’s e-commerce technology platform during the second half of 2010, including its stores in the United States, the United Kingdom and Germany.

“After a thorough evaluation of e-commerce providers, we chose to partner with GSI based on the flexibility of their technology platform, their demonstrated strategic capabilities, and experience with global premium brands,” said Ira Melnitsky, executive vice president for Tumi. “We believe GSI’s guidance and operational support will accelerate our online business globally.”

Headquartered in South Plainfield, New Jersey, Tumi sells its products through more than 125 Tumi stores around the world, as well as through better department stores and specialty stores. Tumi will continue to fulfill e-commerce orders from its distribution centers.

“Tumi was looking for an integrated solution and a collaborative approach to help them drive strategy and e-commerce sales,” said Damon Mintzer, executive vice president of sales for GSI. “GSI’s proven technology platform, interactive marketing capabilities and business management expertise are a great fit for Tumi.”

As part of the agreement, GSI will provide a broad array of interactive marketing services through TrueAction^TM, its digital marketing and design agency, including creative, Web design and development, paid search, social media, display advertising, photography, content development, and affiliate marketing. e-Dialog, GSI’s e-mail marketing subsidiary, will provide Tumi with e-mail marketing services.

“TrueAction is honored to work for an amazing brand like Tumi,” said Nick Pahade, president of TrueAction. “We are excited to provide a full suite of services that will help Tumi achieve multichannel success and their brand objectives.”

About Tumi

Tumi is the leading international brand of premium travel, business and lifestyle accessories. Since its founding in 1975, Tumi’s commitment to design excellence, functional superiority and technical innovation has made it the brand of choice for the world’s most discerning and demanding travelers. Tumi continues to evolve with a loyalty to preserving its heritage while moving forward with a modern, creative approach. Always forward thinking, and with a diversity in assortment including the luxury Townhouse collection for business and travel, the Alpha collection of updated classics, beautifully crafted women’s handbags and accessories for men and women, Tumi continues to elevate its standards while appealing to a sophisticated consumer. Utilizing the finest materials, skilled production and ingenuity, Tumi embodies premium quality and design. The brand is sold in over 125 Tumi stores from New York to Paris and London to Tokyo, as well as the world’s top department and specialty stores in over 40 countries.

About GSI Commerce

GSI Commerce^® is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. We offer a full suite of interactive marketing services through two divisions, TrueAction^TM and e-Dialog. Additionally, we provide brands and retailers a platform for online private sales through RueLaLa.com, and an online, off-price marketplace, SmartBargains.com.

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

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Contact:

GSI Commerce, Inc.

Kelly Henry

Director, Corporate Marketing

610.491.7474

Fax: 610.265.2866

UBS Investment Bank is acting as the sole bookrunner for the offering.

The offering is being made pursuant to an effective shelf registration statement. The offering may be made only by means of a prospectus supplement and the accompanying prospectus supplement and prospectus, copies of which may be obtained by sending a request to: UBS Investment Bank, 299 Park Avenue, New York, New York 10171, Attn: Prospectus Department or by telephone at 888-827-7275 extension 3884.

This press release shall not constitute an offer to sell or a solicitation of an offer to buy the securities described herein, nor shall there by any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities law of any such state or jurisdiction.

About GSI Commerce

GSI Commerce^® is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. We offer a full suite of interactive marketing services through two divisions, TrueAction^TM and e-Dialog. Additionally, we provide brands and retailers a platform for online private sales through RueLaLa.com, and an online, off-price marketplace, SmartBargains.com.

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. The words “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “plan,” “will,” “would,” “should,” “guidance,” “potential,” “opportunity,” “continue,” “project,” “forecast,” “confident,” “prospects,” “schedule” and similar expressions typically are used to identify forward-looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the business of GSI Commerce. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. Factors which may affect GSI Commerce’s business, financial condition and operating results include the effects of changes in the economy, consumer spending, the financial markets and the industries in which GSI Commerce and its clients operate, changes affecting the Internet and e-commerce, the ability of GSI Commerce to develop and maintain relationships with strategic partners and suppliers and the timing of its establishment, extension or termination of its relationships with clients, the ability of GSI Commerce to timely and successfully develop, maintain and protect its technology, confidential and proprietary information, and product and service offerings and execute operationally, the ability of GSI Commerce to attract and retain qualified personnel, and the ability of GSI Commerce to successfully integrate its acquisitions of other businesses and the performance of acquired businesses. More information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

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Contact:

Greg Ryan

Dir. Corporate Communication

GSI Commerce, Inc.

e-mail:

phone: 610-491-7294