Fiscal 2010 Second Quarter Compared to Fiscal 2009 Second Quarter

• Net revenues were $264.2 million compared to $187.2 million.
• Loss from operations was $22.6 million compared to $12.3 million.
• Non-GAAP income from operations was $11.8 million compared to $9.3 million.
• Net loss was $25.7 million or $0.41 per share compared to net loss of $13.1 million or $0.27 per share.
• Trailing 12 month income from operations was $1.5 million compared to a loss from operations of $0.8 million.
• Trailing 12 month non-GAAP income from operations was $117.0 million compared to $93.0 million.
• Trailing 12 month cash flow from operating activities was $114.8 million compared to $83.8 million.
• Trailing 12 month free cash flow was $55.5 million compared to $38.5 million.

The definitions of non-GAAP income from operations, free cash flow, and a discussion of the importance of these non-GAAP financial metrics to GSI’s business can be found under “Non-GAAP Financial Measures” provided later in this news release.

“GSI continued to deliver excellent results with net revenues up 41% and non-GAAP income from operations up 28% in the second quarter. Comparable store sales growth within our e-commerce segment was strong again, up 19%, and revenue growth in marketing services remained impressive, up 55%. Rue La La site sales nearly doubled from last year, increased sequentially versus the first quarter and also increased against the seasonally important fourth quarter. In addition to the solid financial results, GSI made significant progress in other areas, including several M&A transactions that add important new capabilities to GSI’s suite of products and services and making notable progress on ShopRunner, our new start-up business within the Consumer Engagement segment,” said Michael G. Rubin, chairman and CEO of GSI.

Fiscal 2010 Third Quarter and Year Guidance
The following forward-looking statements reflect GSI’s expectations as of today. Given the risk factors discussed in our forward-looking statements disclosure and in our public reports, actual results may differ materially.

The company provides the following guidance for fiscal 2010 third quarter:

• Net revenues are expected to be $280 million.
• Loss from operations is expected to be $25.8 million.
• Non-GAAP income from operations is expected to be $10.0 million. (a)

  (a) The following is a reconciliation of GAAP loss from operations to non-GAAP income from operations. Add to projected GAAP loss from operations of approximately $25.8 million the following: depreciation of $16.8 million, acquisition-related amortization of $5.7 million, changes in fair value of deferred acquisition payments of $2.1 million, stock-based compensation of $7.8 million and acquisition-related expenses of $3.4 million including transaction, due diligence and integration expenses, non-cash inventory valuation adjustments, and the cash portion of any acquisition earn-out payments recorded as compensation.

The company provides the following guidance for fiscal year 2010:

• Net Revenues are expected to be $1.3 billion
• Loss from operations is expected to be $0.9 million.
• Non-GAAP income from operations is expected to be $135.0 million.(b)
• Capital expenditures are expected to be in a range of $60.0 million to $65 million, which includes expenditures related to recent acquisitions, and $2.0 million of integration-related capital.

  (b) The following is a reconciliation of GAAP loss from operations to non-GAAP income from operations. Add to projected GAAP loss from operations of approximately $0.9 million the following: depreciation of $64.3 million, acquisition-related amortization of $20.2 million, changes in fair value of deferred acquisition payments of $8.3 million, stock-based compensation of $30.3 million and acquisition-related expenses of $12.8 million including transaction, due diligence and integration expenses, non-cash inventory valuation adjustments, and the cash portion of any acquisition earn-out payments recorded as compensation expense.

Conference Call Today
GSI has scheduled a conference call for 4:45 p.m. EDT today to discuss the company’s fiscal 2010 second quarter operating results and its expectations for future performance.

Live Conference Access:

• Phone – Dial 1-888-713-4215, passcode 68356144 by 4:30 p.m. EDT on July 28, 2010. For quicker access to the audio conference call the day of the event, investors can pre-register for the conference call by going to: https://www.theconferencingservice.com/prereg/key.process?key=PDTTXQXM3
• Web – Go to Investor Conference Calls on the GSI Commerce Web site at http://www.gsicommerce.com/investors/presentation_conference_call.php and click on the link provided, or go directly to http://phx.corporate-ir.net/phoenix.zhtml?p=irol-eventDetails&c=66459&eventID=3135045 , or go to http://www.streetevents.com , where the conference call will be broadcast live. Please allow at least 15 minutes to register, download and install any necessary audio software.

Conference Replays:

• Web – Go to Investor Conference Calls on the GSI Commerce Web site at http://www.gsicommerce.com/investors/presentation_conference_call.php and click on the link provided, or go directly to http://phx.corporate-ir.net/phoenix.zhtml?p=irol-eventDetails&c=66459&eventID=3135045 . Access will remain available through August 28, 2010.

Non-GAAP Financial Measures
GSI’s consolidated financial statements are prepared and presented in accordance with GAAP. To supplement our consolidated financial statements, in this release and on the conference call, we use the non-GAAP financial measures of non-GAAP income from operations and free cash flow. We also discuss certain ratios that use those measures. The non-GAAP measures and ratios presented are not intended to be considered in isolation of, as a substitute for, or superior to our GAAP financial information. We have included reconciliations later in this release of the non-GAAP measures to the nearest GAAP measure.

We use these non-GAAP financial measures for financial and operational decision making and as a means to evaluate our performance. In our opinion, these non-GAAP measures provide meaningful supplemental information regarding our performance. We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when planning, forecasting and analyzing future periods. These non-GAAP financial measures also facilitate management’s internal comparisons to our historical performance and liquidity. We believe these non-GAAP financial measures are useful to investors both because (1) they allow for greater transparency with respect to key metrics used by management in its financial and operational decision making and (2) they are used by institutional investors and the analyst community to help them analyze the health of our business. These measures may be different from non-GAAP measures used by other companies.

Non-GAAP income from operations. We define non-GAAP income from operations as income from operations excluding stock-based compensation, depreciation and amortization expenses, and the following expenses relating to acquisitions: transaction expenses, due diligence expenses, integration expenses, non-cash inventory valuation adjustments, the cash portion of any deferred acquisition payments recorded as compensation expense and changes in fair value of deferred acquisition payments. We consider non-GAAP income from operations to be a useful metric for management and investors because it excludes certain non-cash and non-operating items. Because of varying available valuation methodologies, subjective assumptions and the variety of award types that companies can use when valuing equity awards under ASC 718 / SFAS 123R, we believe that viewing income from operations excluding stock-based compensation expense allows investors to make meaningful comparisons between our operating performance and those of other businesses. Because we are growing our business and operate in an emerging and changing industry, we believe that our level of capital expenditures and consequently the level of depreciation and amortization expense relative to our revenues could be meaningfully greater today than it will be over time. As a result, we believe it is useful supplemental information to view income from operations excluding depreciation and amortization expense as it provides a potential indicator of the future operating margin potential of the business. We believe the exclusion of the following acquisition-related expenses permits evaluation and a comparison of results for on-going business operations, and it is on this basis that management internally assesses the company’s performance: transaction expenses, due diligence expenses, integration expenses, non-cash inventory valuation adjustments, the cash portion of any acquisition earn-out payments recorded as compensation expense, and changes in fair value of deferred acquisition payments.

Free cash flow. We define free cash flow as net cash provided by operating activities minus cash paid for fixed assets, including internal use software. We consider free cash flow to be a liquidity measure that provides useful information to management and investors about the amount of cash generated by the business that, after the acquisition of property and equipment, including information technology infrastructure, can be used for strategic opportunities, including investing in the business, making strategic acquisitions and strengthening the balance sheet. Analysis of free cash flow also facilitates management’s comparisons of our operating results to the operating results of comparable companies. A limitation of using free cash flow as a means for evaluating our performance is that free cash flow reflects changes in working capital which is impacted by short-term changes in cash flow and the seasonality of our business which may not be indicative of long-term performance. Another limitation of free cash flow is that it excludes fixed assets purchased and placed in service, but not paid for during the applicable period. Our management compensates for this limitation by providing supplemental information about capital expenditures accrued, but not paid for during the applicable periods on the face of the cash flow statement in our Forms 10-K and 10-Q.

About GSI Commerce
GSI Commerce® is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. GSI delivers customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. The company offers a full suite of interactive marketing services through two divisions, TrueAction™ and e-Dialog. Additionally, GSI provides brands and retailers a platform for online private sales through RueLaLa.com.

Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. The words “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “plan,” “will,” “would,” “should,” “guidance,” “potential,” “opportunity,” “continue,” “project,” “forecast,” “confident,” “prospects,” “schedule” and similar expressions typically are used to identify forward-looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the business of GSI Commerce. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. Factors which may affect GSI Commerce’s business, financial condition and operating results include: the effects of changes in the economy, consumer spending, the financial markets and the industries in which GSI Commerce and its clients operate; changes affecting the Internet and e-commerce, the ability of GSI Commerce to develop and maintain relationships with strategic partners and suppliers and the timing of its establishment, extension or termination of its relationships with clients; the ability of GSI Commerce to timely and successfully develop, maintain and protect its technology, confidential and proprietary information, and to timely and successfully enhance, develop and maintain its product and service offerings, and to execute operationally; the ability of GSI Commerce to attract and retain qualified personnel; and the ability of GSI Commerce to successfully integrate acquisitions of other businesses; and the performance of acquired businesses. More information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

###

Contact:
Steve Somers, CFA
Sr. Director, Corporate Development,
Investor Relations & Treasury
GSI Commerce, Inc.
e-mail:
phone: 610-491-7068

LONDON, 20 JULY 2010 – e-Dialog, a company within the GSI Commerce (Nasdaq: GSIC) Marketing Services division and a proven provider of advanced e-mail and multichannel marketing solutions, today announced that Virgin Media has selected the company to implement its strategic e-mail marketing strategy.

e-Dialog will work with Virgin Media’s marketing team to closely develop a holistic digital communications programme on an ongoing basis. The engagement will include a full range of eCRM programmes designed to engage the consumers throughout the customer lifecycle including newsletters, post sales updates, new product information and the development of triggered e-mail programmes. e-Dialog will become Virgin Media’s first full-service e-mail provider.

Chris Bibby, direct marketing and CRM director at Virgin Media, commented: “We chose e-Dialog to help implement our digital marketing campaigns as the team clearly understood how to achieve our goals. With the strategic insight from the account team we hope to identify fresh opportunities for contact and also drive greater engagement throughout the customer lifecycle. We’re looking forward to working with e-Dialog and continuing to ensure our customers have the best possible experience.”

Luke Griffiths, VP Professional Services at e-Dialog added: “Virgin Media is renowned for its cutting-edge technology and unmatched customer service. We are pleased that we have been chosen to implement a strategic online customer care initiative and help them meet their engagement goals.”

About e-Dialog

Established in 1997, e-Dialog empowers marketers to meaningfully connect with customers by engaging in relevant conversations through e-mail, mobile devices, social networks, e-commerce and at the point of sale. e-Dialog’s multichannel suite gives marketers direct access to timely customer insight that drives targeted and opportunity-rich consumer dialogs. With e-Dialog, marketers quickly evolve customer relationships from the newly acquired to the highly engaged.

Consistently recognized by top analyst firms for both outstanding service and first-class technology, e-Dialog is a global provider to some of the world’s most recognized brands, including AirTran Airways, Avis Budget Group, Boots, British Airways, CVS/pharmacy, Nintendo, the NFL, PETCO, Reuters, the Royal Bank of Scotland group of companies, and The TJX Companies. With offices in Boston, London, New York and Seattle, e-Dialog is a wholly owned subsidiary of GSI Commerce Inc. (NASDAQ: GSIC). For more information, visit www.e-dialog.com

About Virgin Media

With almost 10 million customers, Virgin Media is the UK’s first quad-play provider of broadband, TV, phone and mobile.

The company is one of the largest residential broadband providers in the UK, using a unique fibre optic cable network to deliver next generation ultrafast internet access of up to 50Mb to just over half of all homes. Combined with a high speed ADSL service and mobile broadband products, Virgin Media is able to offer broadband internet access to virtually the entire country.

Virgin Media has the UK’s most advanced TV on demand service and was the first TV platform to carry BBC iPlayer. It is the second largest provider of pay TV, was the first to launch a high definition TV service and offers a high-specification, HD-ready V+ personal video recorder.

The company operates the most popular virtual mobile network in the UK which, when launched, was the world’s first such mobile phone service. It is also one of the largest fixed-line home phone providers in the country.

Virgin Media also owns Virgin Media Television (VMtv) which runs eight entertainment channels, including Virgin1, LIVING, Bravo and Challenge. VMtv is a 50 per cent joint partner with BBC Worldwide in UKTV, which consists of ten channels including Dave, G.O.L.D., Watch and Alibi.

Virgin Media Inc. is listed on the NASDAQ Stock Market and the London Stock Exchange (VMED).

Press contacts

Laura Nettley, Diffusion PR



020 7025 1500

Live Conference Access:

• Phone – Dial 1-888-713-4215, passcode 68356144 by 4:30 p.m. EDT on July 28, 2010. For quicker access to the audio conference call the day of the event, investors can pre-register for the conference call by going to: https://www.theconferencingservice.com/prereg/key.process?key=PDTTXQXM3

Web – Go to Investor Conference Calls on the GSI Commerce Web site at http://www.gsicommerce.com/investors/presentation_conference_call.php and click on the link provided, or go directly to http://phx.corporate-ir.net/phoenix.zhtml?p=irol-eventDetails&c=66459&eventID=3135045, or go to http://www.streetevents.com, where the conference call will be broadcast live. Please allow at least 15 minutes to register, download and install any necessary audio software.

Conference Replays:
Web – Go to Investor Conference Calls on the GSI Commerce Web site at http://www.gsicommerce.com/investors/presentation_conference_call.php and click on the link provided, or go directly to http://phx.corporate-ir.net/phoenix.zhtml?p=irol-eventDetails&c=66459&eventID=3135045. Access will remain available through August 28, 2010.

About GSI Commerce
GSI Commerce® is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. GSI delivers customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. The company offers a full suite of interactive marketing services through two divisions, TrueAction™ and e-Dialog. Additionally, GSI provides brands and retailers a platform for online private sales through RueLaLa.com.

Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. The words “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “plan,” “will,” “would,” “should,” “guidance,” “potential,” “opportunity,” “continue,” “project,” “forecast,” “confident,” “prospects,” “schedule” and similar expressions typically are used to identify forward-looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the business of GSI Commerce. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. Factors which may affect GSI Commerce’s business, financial condition and operating results include the effects of changes in the economy, consumer spending, the financial markets and the industries in which GSI Commerce and its clients operate, changes affecting the Internet and e-commerce, the ability of GSI Commerce to develop and maintain relationships with strategic partners and suppliers and the timing of its establishment, extension or termination of its relationships with clients, the ability of GSI Commerce to timely and successfully develop, maintain and protect its technology, confidential and proprietary information, and product and service offerings and execute operationally, the ability of GSI Commerce to attract and retain qualified personnel, and the ability of GSI Commerce to successfully integrate acquisitions of other businesses and the performance of acquired businesses. More information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

###

Contact:
Steve Somers, CFA
Sr. Director, Corporate Development, Investor Relations & Treasury
GSI Commerce, Inc.
610-491-7068

BURLINGTON, Mass., and LONDON, July 12, 2010- e-Dialog, a proven provider of advanced e-mail and multichannel marketing solutions within the GSI Commerce (Nasdaq: GSIC) Marketing Services division, today announced the availability of Precision Central™ 7.6, the latest version of its integrated, Web-based suite of e-mail tools. This new solution is designed to help marketers improve the speed and efficiency of creating, managing and deploying e-mail campaigns. Significant new features and capabilities include an enhanced user interface, advanced search capabilities, new content templates and a new WebDAV tool – all of which empower marketers to create sophisticated e-mail marketing campaigns.

“We are excited by the new capabilities of the Precision Central suite,” said Rebecca Ardinger, e-mail marketing analyst, Dick’s Sporting Goods. “We really like the new design and how much more efficient it will make us, which is so important because of the number and variety of different mailings we work on each day. We are confident that these improvements will help us become more strategic and innovative with future campaigns.”

Precision Central is immediately available to all e-Dialog clients and is supported by one of the largest global professional services organizations in the industry. Highlights of the release of Precision Central 7.6 include:

• An improved user interface: The Precision Central suite will offer an enhanced user interface for many of its most commonly used features, most notably campaign history management, audience management and configuration management within the Campaign Builder™ application.
• Advanced search capabilities: Powerful new indexing capabilities now make finding existing e-mail campaigns much faster, easier and more accurate.
• Improved content templates: These content templates give users the ability to create e-mail templates, define editable/non-editable regions within the template and simplify image and content management, all without the need for HTML skills.
• WebDAV Connector: e-Dialog’s new WebDAV Connector is a tool that uses an industry-standard protocol for accessing and managing documents and content over HTTP. WebDAV Connector allows users to save time and effort by accessing campaign content and images using a standard desktop file manager or application.

“While many companies today achieve baseline requirements of e-mail marketing through a simple tool, sophisticated marketers need a lot more capabilities to make every e-mail relevant,” said John Rizzi, chief executive officer of e-Dialog. “The e-Dialog platform was built for sophisticated marketers with complex challenges, and we continue to make advancements both in capabilities and efficiency. The new capabilities of Precision Central 7.6 help enterprise marketers be more efficient in their campaign management, and achieve even greater business results from their e-mail marketing campaigns.”

About Precision Central

Precision Central is a comprehensive suite of e-mail marketing applications that enable global brands to deliver highly relevant and productive e-mail campaigns. Comprised of powerful solutions for campaign management, data integration and segmentation, content management, and reporting and analysis, Precision Central makes it easy for marketers to access raw data, transform it into actionable customer information, and use it to build individual relevance into every e-mail campaign.

Important features include a drag-and-drop interface for real-time query and segment design; a clear indicator of where users are in the workflow process; social-sharing capabilities; live proofing of dynamic content; the ability to set automated behavioral triggers; a do-it-yourself tool to easily embed interactive polls and surveys; and a component developed specifically for media outlets to quickly and easily deploy breaking news and alerts via e-mail, RSS and mobile formats. For more information on Precision Central and e-Dialog’s services and solutions, please visit http://www.e-Dialog.com.

About e-Dialog

Established in 1997, e-Dialog empowers marketers to meaningfully connect with customers by engaging in relevant conversations through e-mail, social networks, mobile devices, e-commerce and at the point of sale. e-Dialog’s multichannel suite gives marketers direct access to timely customer insight that drives targeted and opportunity-rich consumer dialogs. With e-Dialog, marketers quickly evolve customer relationships from the newly acquired to the highly engaged.

Consistently recognized by top analyst firms for both outstanding service and first-class technology, e-Dialog is a global provider to some of the world’s most recognized brands, including AirTran Airways, Avis Budget Group, Boots, British Airways, CVS/pharmacy, Nintendo, the NFL, PETCO, Reuters, the Royal Bank of Scotland group of companies, and The TJX Companies. With offices in Boston, London, New York, Seattle and Singapore, e-Dialog is a wholly owned subsidiary of GSI Commerce Inc. (Nasdaq: GSIC). For more information, visit http://www.e-dialog.com

# # #

e-Dialog Media Contacts:

Jean Borgman

(508) 451-5944

Under the agreement, GSI will continue to provide e-commerce technology, fulfillment, customer care, marketing and catalog services for the NBA, WNBA and NBA Development League. GSI will also continue to customize team jerseys and offer an on-demand service allowing consumers to customize t-shirts and fleeces from a selection of logos and graphics. GSI will also continue to design, develop and distribute the NBA’s printed merchandise catalogs.

“The NBA is a vibrant organization and we are excited to help bring that passion to the league’s on-line store,” said Bob Liewald, executive vice president of Merchandising for GSI. “We are looking forward to helping them take their e-commerce strategy to the next-level to provide their fan base with an even greater online experience.”

GSI provides interactive marketing services to the NBA through its digital agency, TrueAction. TrueAction provides search, comparative shopping, affiliate channel, retargeting and blog services.

“E-commerce is an important retail channel for reaching our fans and GSI’s commitment to the online shopping experience has been integral to our success,” said Linda Choong, Senior Vice President, NBA Global Merchandising Group. “We look forward to continuing to partner with GSI to ensure that our stores are online destinations for our fans.”

GSI has agreements to manage the Web stores for all of the major professional sports leagues in the U.S., which includes NASCAR, NHL, Major League Baseball, and the NFL.

About The NBA

The NBA reaches fans and consumers worldwide through the licensing and marketing of consumer products bearing the league’s trademarks and player attributes.  More than 300 licensees manufacture, sell, and market NBA-branded products that are promoted worldwide and sold in more than 100,000 retail locations, in 100 countries on six continents.  Major categories include video games, apparel, footwear, sporting goods, and trading cards.  Thirty percent of merchandise sales are generated from outside the United States.  In addition to offering the most comprehensive assortment of NBA, WNBA, and NBA Development League merchandise, the NBA Store on Fifth Avenue in New York City features multimedia attractions, a fully operational broadcast booth, and an official half-court used for special events and regularly scheduled appearances by players, legends, and celebrities.  More than one million fans visit the NBA Store each year.  NBAStore.com is the online destination for NBA fans around the world looking for exclusive team merchandise, memorabilia, and unique gifts of every NBA, WNBA, and NBA D-League team. NBAStore.com receives more than 10 million visits each year.

About GSI Commerce

GSI Commerce® is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. GSI delivers customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. The company offers a full suite of interactive marketing services through two divisions, TrueAction™ and e-Dialog. Additionally, GSI provides brands and retailers a platform for online private sales through RueLaLa.com.

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

###

Contact:

GSI Commerce Inc.

Kelly Henry

Director, Corporate Marketing

610.491.7474

“We love TrueAction’s laser-like focus on driving the absolute best results for their clients and their savvy digital marketing skills, which is why we’ve chosen TrueAction to help drive Skullcandy’s online initiatives,” said Brett Barlow, director of interactive marketing. “We are confident that TrueAction’s wealth of experience and e-commerce expertise will help us take our online business to another level.”

“Skullcandy is redefining personal audio around the world and we’re excited to be partnering with such a distinct, leading brand,” said Gerry McGoldrick, vice president of interactive marketing services for TrueAction. “Through TrueAction’s proven digital marketing solutions, we’ll be able to create experiences that will bring Skullcandy consumers closer to the products they love.”

Recently, GSI’s Marketing Services division, which includes TrueAction and e-Dialog, was ranked by Advertising Age in the Top 15 U.S. Digital Agencies among more than 900 agencies. In 2009, TrueAction’s innovative marketing solutions drove millions of dollars in e-commerce transactions for its client portfolio of more than 50 of the world’s leading brands and retailers.

About TrueAction

TrueAction (www.TrueAction.com) is a full-service digital agency focused on creating experiences that drive consumer actions. More than 50 of the world’s leading brands and retailers rely on TrueAction to deliver effective digital solutions through a deep understanding of strategy, usability, design, media, and photography. TrueAction, with offices in New York; San Jose, Calif.; and King of Prussia, Pa., is a GSI Commerce company.

About GSI Commerce

GSI Commerce® is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. GSI delivers customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. GSI offers a full suite of interactive marketing services through two divisions, TrueAction™ and e-Dialog. Additionally, GSI provides brands and retailers a platform for online private sales through RueLaLa.com.

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

###

Contact:

GSI Commerce Inc.

Kelly Henry

Director, Corporate Marketing

610.491.7474

BURLINGTON, Mass., June 23, 2010 E-mail’s influence on offline sales, brand advocacy and discovery is even higher than expected according to the latest research from e-Dialog, a proven provider of advanced e-mail and multichannel marketing solutions within the GSI Commerce (Nasdaq: GSIC) Marketing Services division.

The Global E-mail Attitudes Survey of 13,000 consumers in 13 countries across the Americas, Europe and Asia Pacific reveals that e-mail’s influence over multichannel purchasing is powerful, with the majority of consumers (58%) having been driven to make a purchase in a store or over the phone by a marketing e-mail. And while Websites are the preferred place for consumers to opt-in, they are also very willing to subscribe to e-mail messages offline, for example when placing a catalog order (46%), at the point-of-sale (29%), or via SMS text message (13%).

In addition, two-thirds of consumers indicated that e-mail inspired purchases have prompted them to further research a brand and its products while more than half say it spurred a peer recommendation. Moreover, roughly half of consumers revealed they are willing to act as brand advocates in order to connect e-mail content, such as special offers and promotions, to social networks. This activity is highest in Asia-Pacific where the number of consumers indicating such behavior exceeds the global norm.

While regional differences exist in these findings, the research clearly demonstrates a global opportunity for companies to maximize their marketing investments by connecting e-mail to various digital and offline communication and commerce opportunities. 

“This research confirms our long-standing belief that organizations need to align themselves and their databases to work cross-functionally in order to connect marketing initiatives,” commented Simone Barratt, managing director, e-Dialog International. “There is a tremendous opportunity for brands to strategically connect e-mail marketing to in-store, social networking and mobile channels to drive revenue, acquire new subscribers and importantly, connect the dots for cross-channel measurement and attribution. But one must not forget to take differences across borders into account so as to optimize relevance and effectiveness in every channel.”

While still somewhat nascent, the research also shows that the mobile channel presents new opportunities for marketers. Sixty-eight percent of surveyed consumers use their mobile devices to triage their personal e-mail while doing something else on their desktop PCs. Additionally, an increasing number of consumers across regions are purchasing products and services based on promotional SMS messages. However, the cultural differences are strong with 57 percent of Asia-Pacific, 21 percent of European, and 14 percent of U.S. consumers having done so.

“While Asia-Pacific consumers tend to be more sophisticated across mobile and social channels than other regions, the value of an e-mail address and its ability to drive cross-channel customer conversations that ultimately turn into conversions cannot be discounted,” said Darren Fifield, managing director, e-Dialog Asia-Pacific. “E-mail is a permanent, and very influential, fixture in the consumer’s life and there are abundant opportunities to continue using it globally to improve long-term customer loyalty through data-driven, cross-channel coordination.”

Available for download now at http://www.e-dialog.com/globalresearch, the comprehensive report, Global Perspectives: A Study of Global Consumer Attitudes to Digital Marketing, includes detailed findings from the survey as well as important recommendations for global marketers. The survey consisted of nationally representative interviews with 13,000 consumers across 13 countries, including the U.S., U.K., Germany, Netherlands, France, Spain, Sweden, Italy, Japan, Singapore, Australia, South Korea and China. It was conducted on behalf of e-Dialog’s Centre for Digital Marketing Excellence by Lightspeed Research in April 2010. Analysis was carried out in conjunction with industry analysts from The Relevancy Group and Intelligent Insights.

About e-Dialog

Established in 1997, e-Dialog empowers marketers to meaningfully connect with customers by engaging in relevant conversations through e-mail, mobile devices, social networks,

e-commerce and at the point of sale. e-Dialog’s multichannel suite gives marketers direct access to timely customer insight that drives targeted and opportunity-rich consumer dialogs. With e-Dialog, marketers quickly evolve customer relationships from the newly acquired to the highly engaged.

Consistently recognized by top analyst firms for both outstanding service and first-class technology, e-Dialog is a global provider to some of the world’s most recognized brands, including AirTran Airways, Avis Budget Group, Boots, British Airways, CVS/pharmacy, Nintendo, the NFL, PETCO, Reuters, the Royal Bank of Scotland group of companies, and The TJX Companies. With offices in Boston, London, New York, Seattle and Singapore,

e-Dialog is a wholly owned subsidiary of GSI Commerce Inc. (Nasdaq: GSIC). For more information, visit http://www.e-dialog.com

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e-Dialog Media Contacts:

Jean Borgman

(508) 451-5944

KING OF PRUSSIA, Pa., June 21, 2010 – GSI Commerce Inc. (Nasdaq: GSIC), a leading provider of e-commerce and interactive marketing solutions, today announced Bill Mills has joined the company as vice president of corporate development for its Global Marketing Services division. In this newly developed role, Mills will lead the merger and acquisition activities for its marketing services segment, including post-acquisition integration operations, and will help execute the company’s marketing services growth strategy.

Since announcing marketing services as a key initiative in 2007, the segment has emerged as an important contributor, fueled by strong organic growth and the acquisitions of e-Dialog, Silverlign, Pepperjam, MBS, M3 Mobile Marketing and, most recently, retargeting technology provider FetchBack Inc. The marketing services segment contributed annual revenue of $127.6 million in 2009, up from $26.9 million in 2007, and has approximately 950 employees.

“Bill’s extensive experience leading M&A activities in the media and digital segments will be a valuable asset to GSI as we continue to seek opportunities to expand and strengthen our services,” said Chris Saridakis, chief executive officer of GSI’s Marketing Services division. “With our existing offerings and expanding capabilities, we’re well positioned to become a global leader in end-to-end marketing services, addressing all aspects of interactive marketing with a level of sophistication GSI clients have come to expect. We will remain focused on maximizing value to our clients by integrating core platforms and technologies across GSI assets. I look forward to Bill’s leadership in managing this growth efficiently.”

“With consumers spending increasing amounts of time online — and marketing dollars following them — GSI’s opportunities for continued growth of its interactive marketing services are extensive,” said Mills. “I look forward to leveraging my experience evaluating strategic opportunities and leading operational integration to ensure seamless transitions for clients while identifying solutions that are relevant to their marketing needs.”

Mills has more than 20 years corporate development experience with both large and entrepreneurial companies and has led more than 80 transactions. He joins GSI from Forbes Media, where he served as senior vice president of corporate development since 2007. Prior to Forbes Media, Mills was chief executive officer and chief financial officer of Zingy Inc., and was vice president of corporate development for DoubleClick Inc. where he led all worldwide acquisitions, strategic alliances and investments. He has also held senior management positions in the investment banking firms Salomon Brothers and Bear, Stearns & Co. Inc.

Mills joined GSI in May and reports to Saridakis.

About GSI Commerce

GSI Commerce® is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care and is available on a modular basis or as part of an integrated, end-to-end solution. We offer a full suite of interactive marketing services through two divisions, TrueAction™ and e-Dialog. Additionally, we provide brands and retailers a platform for online private sales through RueLaLa.com.

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

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Contact:

Media

Kelly Henry

Director, Corporate Marketing

610.491.7474

BURLINGTON, Mass., and SINGAPORE, June 16, 2010 – e-Dialog, a proven provider of advanced e-mail and multichannel marketing solutions within the GSI Commerce (Nasdaq: GSIC) Marketing Services division, today announced the launch of e-Dialog Asia-Pacific. With a new office in Singapore’s Central Business District, e-Dialog further advances its ability to support existing global clients and develop new business in the region.

e-Dialog Asia-Pacific will operate under the supervision of managing director Darren Fifield, a veteran marketer with 20 years of experience in the marketplace. He will be joined by several employees, many who have served clients from e-Dialog offices in Boston, London and Seattle for years. The team extends e-Dialog’s deep multilingual capabilities, speaking at least 10 languages, which is essential for supporting clients in the Japan, North Asia, South-East Asia, Oceania and West Asia regions.

“The Asia-Pacific region represents an incredible opportunity for e-Dialog and for our clients,” commented e-Dialog president and CEO John Rizzi. “It is a rapidly growing marketplace with a population on the cutting-edge of digital technology, including mobile. Our ability to help brands manage the complexities of relevant, global e-mail marketing has been proven through the work we have done with clients like British Airways and Skype. We are excited to take this next step as part of our long-term growth strategy, toward helping our clients further maximize global digital marketing opportunities.”

To help clients promote the success of their programs, e-Dialog Asia-Pacific will offer a full complement of relevance-enabling technology and marketing services, including strategy, analytics and deliverability, as well as campaign development and production.

“Marketers in Asia are seeking a measurable return on their marketing investment.  Our experienced team in Singapore will offer a strategic overall solution designed to produce demonstrable ROI for our clients, as well as the same high-quality service that clients have come to expect from our teams in the U.S. and Europe,” Fifield stated. “Our services and technology will deliver a competitive advantage to our regional clients and also bring innovative e-mail and multichannel marketing to organizations throughout Asia.”

About e-Dialog

Established in 1997, e-Dialog empowers marketers to meaningfully connect with customers by engaging in relevant conversations through e-mail, mobile devices, social networks, e-commerce and at the point of sale. e-Dialog’s multichannel suite gives marketers direct access to timely customer insight that drives targeted and opportunity-rich consumer dialogs. With e-Dialog, marketers quickly evolve customer relationships from the newly acquired to the highly engaged.

Consistently recognized by top analyst firms for both outstanding service and first-class technology, e-Dialog is a global provider to some of the world’s most recognized brands, including AirTran Airways, Avis Budget Group, Boots, British Airways, CVS/pharmacy, Nintendo, the NFL, PETCO, Reuters, the Royal Bank of Scotland group of companies, and The TJX Companies. With offices in Boston, London, New York, Seattle and Singapore, e-Dialog is a wholly owned subsidiary of GSI Commerce Inc. (NASDAQ: GSIC). For more information, visit http://www.e-dialog.com

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e-Dialog Media Contacts:

Jean Borgman

(508) 451-5944