results-driven at every step

TrueAction crafts sophisticated, individualised marketing campaigns using buyer- and browser-preference data. We conduct A/B and multivariate testing to help drive new customer acquisition and incremental revenue—while maximising the return on marketing investment.

Our team seamlessly integrates your marketing campaigns with every component of your multichannel business, enabling us to effectively harmonise your technology, merchandising, marketing and data analysis.

Search Engine Marketing

TrueAction dedicates teams of e-commerce experts to develop, execute and measure the success of paid search and search engine optimisation (SEO) initiatives.

Our paid search team manages to strict ROI targets on well over 2 million keywords. We leverage our size to provide application programming interface (API) integration with all the major search engines. Our team pays close attention to the creative and bid landscape to optimise your investment with regards to quality score positioning. We evaluate where your competition exists, what keywords they’re buying and what we can do to maximise results.

Our SEO team has the experience to determine which data points can be used to increase your organic success. Unlike other agencies, we view SEO as an ongoing initiative. It requires long-term strategy, actionable reporting and a tight integration with user experience, site design and technology. Our SEO services are also platform agnostic—we provide comprehensive SEO solutions whether you use our platform, your platform or that of a third party.

E-mail Marketing

With a focus in retail, our e-mail marketing team provides unmatched expertise in e-commerce and multichannel promotions.  We also reap the additional benefits of intelligent solutions from our sister company, e-Dialog.

We create targeted, individualised campaigns by interpreting customer data captured within the GSI Commerce platform. We monitor everything from open rates to conversion and AOV, and use this data to continually optimise your e-mail offerings. It is this insight into customer behaviour that enables your company to acquire new customers and strengthen relationships with core shoppers to drive repeat purchases.