through your customers’ eyes

With our sole focus on e-commerce, the team at TrueAction has an in-depth understanding of online shopping behaviours. This expertise enables us to develop user-centric web stores that create compelling brand experiences and organise the path-to-purchase for optimal conversion.

At TrueAction, we understand your site must also communicate your brand. We deploy multi-disciplinary teams on every project to make sure your site’s strategy, navigation, technology, taxonomy structure, design and content work together in harmony.

We use our Rapid Assessment and Visioning Exercise (RAVE) as a quick and effective method for developing an actionable roadmap to create and enhance your online store. This includes a strategic look at your multichannel objectives to determine what capabilities will deliver the highest returns for your business overall (such as geo-location-based store finders).

Our TrueAction design team integrates seamlessly with GSI’s technology platform to strengthen the connection between these functionalities and your site’s design. We have access to customer data from every component of the GSI solution, including our customer care centres. This is one example of GSI’s sales approach to solving problems -our team leverages this information to create an exceptional branded experience that converts your visitors into buyers.

User Experience

Our user experience experts excel at the art and science of designing effective taxonomy, information architectures and intuitive navigational structures. We orient visitors within your site to help them find the products they’re looking for quickly and easily.

Through our advanced taxonomy strategy and design capabilities, TrueAction creates and manages online catalogues for some of the world’s largest retailers. We look at taxonomy from a consumer’s perspective to organise complex catalogues in the most user-friendly way.

Our interaction designers continually build and integrate new and enhanced functionalities to make the shopping experience easy and rewarding for your customers. We can quickly measure the effectiveness of these applications within your target market by testing prototype designs in our state-of-the-art usability lab. Take a look at some of our functionalities.

Creative Services

TrueAction understands the importance of creative presentation to the user experience across all your customer touchpoints, including the look and feel of your web store, and promotional e-mails.

Our user experience and design teams work together to give your customers a consistent brand experience across all these channels. This integration strengthens recognition for your customers every time they interact with your brand.