We offer the most effective tools for helping shoppers find the products and information they want quickly and easily, while enabling you to up-sell and cross-sell items that are relevant to them. Our shopping functionalities take your customers from browsing to buying by helping them reduce their product choices and by offering a simplified, efficient shopping experience.

We provide numerous features that have helped many of our partners maximize their online sales, including those below.

Parametric Search and Navigation

Customers can filter their search based on various product attributes and parameters, such as brand, price range, size or best sellers. Results are narrowed down based on the selected specifications so shoppers see only the products that match their choices.

Guided Buying Tools

Quickly guide your customers to a purchasing decision based on their needs and preferences. Guided buying tools, otherwise known as Decision Wizards, act like a shopping assistant or helpful salesperson by narrowing down the available options based on customer input. The tool can be configured to dynamically filter product selections based on the customer’s chosen attributes or lifestyle needs. For example, shoppers looking for a shoe can quickly refine their choices based on price, style, size or colour—in any order they choose.

Product Recommendations

Automatically up-sell and cross-sell based on customer preferences or your own merchandising goals. Through collaborative filtering, your site can exercise two types of recommendations: 1) inform a customer that people who purchased the same product also liked x; and 2) recommend products that complement the item your customer is purchasing, such as a jacket that matches a pair of trousers.

Dynamic Imaging

Give your customers an in-store shopping experience by empowering them to interact with your products. Customers can zoom in and view products from various angles, as well preview customised and personalised merchandise on-screen in real-time. Examples include personalising sports team shirts or building a customised work boot with a click of a mouse.

Express Shop^SM

Simulates “browsing the rack” by allowing shoppers to view product details from a family of items without leaving the product category page.

Product Ratings and Reviews

This community-based feature allows your customers to see what other shoppers think about specific products. Providing shoppers with unfiltered, unbiased feedback from people who actually own your products can turn your site into a trusted source for information—and keep customers coming back.

Ratings and reviews also help you identify opportunities to improve your merchandising, by providing more information for better product descriptions or identifying defective product functionality. Ratings and reviews can also lead to increased targeting and sales on individual product lines, for example, one partner discovered that items with a four star rating actually sold better than items with a five star rating. It is an easy cost effective way to address customer concerns and make improvements to grow your business.