Your ability to quickly and effectively control your online storefront is paramount in managing a profitable e-commerce business. At GSI Commerce^®, we offer sophisticated site management tools to put the power of online merchandising into your hands. Our tools give you the control, flexibility and customer insights you need to create the ultimate shopping experience.

Marketing Feeds

GSI has established feeds to all the major online marketing and comparison shopping engines. You can take advantage of our broad range of marketing feeds the minute you utilise our platform. This is one of the many ways our services are focussed not simply on just speed-to-market, but speed-to-value.

Personalisation and Targeting

We provide retailers and brands with site management and content management tools that enable personalised customer experiences. Our goal is to drive additional sales by delivering the right content at the right time to your customers.

We capture customer data at every point of the buying cycle and use it to conduct content and promotional targeting and determine customer affinities for products and content. This enables you to cross-sell and up-sell products based on your customers’ browsing habits and preferences. We also store preferences based on customer input, such as favourite sports, teams and activities and use this information to support targeted outbound e-mail campaigns.

Content Management

Our platform contains all the tools you need to focus on content delivery and publishing on your site. We provide extremely flexible templates, allowing you to control images, copy, product specifications and purchasing guidelines. Our customisable platform gives you countless options when designing your customer’s path-to-purchase.

Our platform integrates with your existing product information management systems, and you can choose from several interfaces depending on the technical capabilities of your content managers. You can take advantage of pre-established content and item master feed formats, or we can develop custom formats to meet your unique needs.

A/B and Multivariate Testing

To support content and promotional testing, we provide pre-established integration with vendors such as Offermatica and Omniture™. This gives you access to the industry’s finest A/B and multivariate testing tools to gauge the effectiveness of any element of your online business. Read more about our alliances with leading third-party application providers.

Inventory Management

We keep our partners’ web stores current with frequent inventory updates. With access to up-to-date information on back-orders, pre-orders and other details, your customers can always be aware of available and upcoming products. Inventory updates can also help you determine the best product mix based on sell-through.

Catalogue Management

We supply powerful functionality to help you determine which products to showcase in your online storefront. Our ability to capture and interpret customer data at any point of the buying cycle gives you up-to-date inventory and sales information to better manage your catalogue. To facilitate efficient site organisation, we also support flexible product groupings to allow any product to be placed in multiple categories within your navigation.

Product Ensembles

With our advanced merchandising solutions, products from any one of your categories can be grouped into new categories or into a product ensemble. This enables you to create product combinations—such as coordinated outfits—that increase incremental sales and repackage products in a more appealing presentation.

Search Merchandising

We enable you to control the search results for specific keywords within your site. You can choose which products and determine the order of those products based on best-sellers, availability, price point and other factors.

Promotional Management

With GSI, you hit the ground running with a wide array of promotional options—unlike software suites that may require months of coding and customisation.

In a fluctuating retail market, our tools provide the pricing control and flexibility necessary to target offers at the desired price points. We support an extensive list of value- and item-based promotions, including buy-one get-one free and combined offers.